SMALL BUSINESS EXPERT AND CASPIO ANNOUNCE BREAKTHROUGH COST-SAVING SERVICE

“The Cost Savings Guy” Launches CalcuSave! Application to Calculate Personalized Savings with Wide Range of Recommended Web-Based Services for Small Businesses

Hudson Valley, N.Y.  Nov. 12, 2009 – Bruce Judson, the Internet entrepreneur and bestselling author, announced today the launch of “The Cost Savings Guy,” (www.TheCostSavingsGuy.com) a new service designed to meet the needs of businesses and nonprofits in today’s difficult economy. The Cost Savings Guy uses an innovative calculating web application, CalcuSave!, developed by Mountain View based Caspio Inc. (www.Caspio.com), to let users instantly estimate the savings they can realize by switching to high quality web-based services recommended at The Cost Savings Guy site.

“In this tough environment, most businesses and nonprofits believe they have already cut costs to the bone,” said Judson, President of The Cost Savings Guy.  “However, I consistently find that small business owners and nonprofit leaders are not aware of the high quality, lower cost Web-based services that are now available.” he added.

“The Cost Savings Guy offers a number of unique benefits,” Judson said.  “First, we do the research for users. We spent months analyzing services. Our selection criteria included service quality, pricing, reliability, and customer service. In addition, we recommend packages of services that are particularly valuable for specific activities, such as home offices, new businesses, small businesses, nonprofits, and virtual businesses.

“Calcusave!, a turnkey web application created by Caspio, lets users easily and instantly estimate how much they will save. It’s one thing to say ‘save up to 50% with this service’, it’s quite another for users to see their exact saving based on their unique needs,” Judson also said.

“Caspio enables The Cost Savings Guy to bring a great idea to life and deliver a valuable service without having to hire developers or build an IT team,” said Frank Zamani, founder and CEO of Caspio, Inc. “This app demonstrates how combining an entrepreneur’s idea with Caspio’s innovative cloud computing technology can bring exceptional solutions to the market.”

The Cost Savings Guy is the first service to recommend cost-saving opportunities across the wide range of services used by small businesses and nonprofits.  It  recommends services from leading industry providers, including Internet-based  phones by Nextiva (www.Nextiva.com); payroll management through SurePayroll (www.SurePayroll.com); and bill payment with Bill.com (www.Bill.com); generic ink and toner, backup services, invoice management, virtual PBX’s, toll free numbers, online faxing and a variety of Web collaboration and sharing services.

About Bruce Judson:

Bruce Judson is one of the nation’s leading experts on Web-based services and business success; a bestselling business book author; and a Senior Faculty Fellow at the Yale School of Management. Judson is widely recognized as one of the earliest proponents of using web-based services to build low-cost enterprises, the subject of his 2004 book “Go It Alone!” (HarperBusiness).

For Additional information, contact:

Bruce Judson
Phone: 888-421-5088
BruceJudson@TheCostSavingsGuy.com