There is a real Cost Savings Guy:

Since the early 2000’s Bruce Judson, the President & Founder of The Cost Savings Guy, has been working to empower individuals, and help small businesses succeed, through the use of Web-based services.

His efforts and ideas have attracted the attention of the Association of Small Business Development Centers (ASBDC) which works with over one million small businesses a year, the Small Business Admiistration (SBA), National Public Radio (NPR), and various media outlets.

Selected examples of public discussion of his work appear below.